We are a marketing and branding company with a different approach. We participate by partially or completely funding our efforts in exchange for equity or compensation tied to outcome.

New ventures are often strapped for funding and as a result, they’re strapped for marketing, branding, and creative — core ingredients in reaching their full potential. Our financial approach solves this problem. Although we're not for everybody — even established brands looking to create a sustainable competitive advantage and make winning a habit throughout their organization will not only find what we do a welcome change but a welcome relief.


Peter Holmes

Peter has an established history of finding unique insights that elevate a brand’s reputation, integrity, and fame. And as a result, profit.

His career has given him extensive marketing, advertising, and design experience across most major business categories, startups, IPOs, new product development, brand ID creation, as well as philanthropic and political change.

Peter appeared in Marketing Magazine’s ‘Power List’​ of the most influential people in Canadian communications. For several years he appeared at the top of Strategy Magazine’s creative report card list of the best Creative Directors, Art Directors, and Writers, at the same time. He’s received some 500 awards from amongst others, Cannes, Clios, the One Show, Facebook Studio Awards, New York Art Directors Club, London International, the ADCC, and Communication Arts. He’s also judged a number of advertising awards schemes including being the first Canadian judge of The One Show. (As an aside, he helped save the Clio Awards, but that’s another story)

His work has appeared in university textbooks, NBC’s and BBC’s ‘World’s Funniest Commercials’, and in the UK’s Campaign Magazine coffee table book, ‘The Signs of our Times’, of which a billboard he created was cited as one of history’s best.

Peter’s work was curator selected for the inaugural and permanent advertising collection of The Royal Ontario Museum and included in The Canadian Graphic Design History Project.

Kevin Wright, P.Eng

Kevin, a consummate entrepreneur, has been a founder or co-founder in over a dozen companies. He’s been an active investor and director in even more.

He brings operating, financial, technical, marketing, legal, business development, and people skills to the assistance of our partners and brands. He’s served and continues to serve in a variety of board director and advisory positions in both private and public companies.

Over the course of his 20-year career, Kevin has been an award-winning director for multi-national marketing and advertising companies. In doing so, he’s been instrumental in formulating and executing successful marketing strategies for clients such as Vonage, IBM, Akzo Nobel, Rogers, CIBC, and Molson’s to name just a few. Kevin has a unique sense in reading and predicting market trends and customer needs. He’s appeared on TV and has lectured at universities on the subjects of business strategy and marketing.

Kevin is a graduate of Queens University, a former diver in the Canadian Navy, and a member of the Professional Engineers of Ontario.

Isaias Medina III, Esq., MPA, MLD

International lawyer, human rights advocate, and former diplomat at the UN Security Council with a distinguished career spanning over three decades, our esteemed partner commands recognition as a seasoned international political strategist since 1994.
Renowned for his masterful expertise in media and execution of campaign concept design and ideology, he brings a singular blend of strategic insight to the forefront.

Moreover, as an alumnus and Edward S. Mason fellow of the prestigious Harvard Kennedy School, specializing in Public Policy, Administration, Leadership, and Decision Making, and the esteemed MIT Innovation and Technology Accelerator, with critical and systems thinking expertise and creating value through emerging technologies and radical innovation.

Isaias’ knowledge extends to leveraging AI, with a particular emphasis on political content delivery. Isaias Medina III’s profile stands as a testament to his unwavering commitment to driving impactful change within the dynamic realm of global political strategy and innovation.

A contributor to the international press, TV, and radio on American and international networks including CNN Christiane Amanpour, BBC Hard Talk, BBC Radio, BBC World, Reuters, Aljazeera, Fox News, AP, NPR, PBS Newshour, and others, and keynote speaker at FIU, Harvard, MIT, Princeton, and Yale. Judge at the Stockholm Water Prize 2022, and 2023.

Member of the International Bar Association (IBA), London England; Latin American International Law Society (SLADI); the American Society of International Law (ASIL), the American Bar Association (ABA), and the Academic Council on the United Nations System (ACUNS).

What we do

Brand Purpose Planning, Brand Architecture and Strategy, Brand ID and naming, Marketing Consulting, Design, Advertising, Social, Experiential, Production, and Investor Marketing.